Campaign

Spring 2026.

30 Days Build-in-Public Campaign.

Top Takeaways

Relevance is the Only Metric that Pays

Specific, relevant posts turned curious followers into loyal ones. Big numbers did not.

From Day 2

Software Must Be Born from Operations

No off-the-shelf software understood how an ISP in Kashmir works, so I built it while running the business.

From Day 1

Honesty is a Strategy

Saying when not to buy from you builds more trust than saying yes to everything.

From Day 8

Day 1: The Kickoff

Campaign Day 1

I run a fiber internet company called ViberNet in Srinagar, Kashmir.

We lay fiber. We connect homes. We handle billing, support, field operations.

And for 2 years, I wrote every line of software that runs it.

The NOC portal. Customer onboarding. Payment flows. RADIUS integrations. OLT monitoring. A Flutter app for customers.

Not because I couldn't hire someone. Because no off-the-shelf software understood how an ISP in Kashmir actually works.

So I built it.

That experience, operating a business AND building its software, is what I now bring to other businesses through my agency, OpenLoop.

Over the next 30 days, I'm going to build in public. Share what I'm working on, what I've learned, and how I think about software as an operator, not just a developer.

Follow along if that sounds useful.

BuildInPublic ISP SoftwareDevelopment Kashmir Founder

Marketer's tip of the day: Start by saying who you are and what you will share. A clear promise on day one gives people a reason to come back on day two.

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