Spring in Kashmir - Build in Public Campaign by Mehran Shahmiri in Kashmir
Campaign

Spring 2026.

30 Days Build-in-Public Campaign.

Top Takeaways

Day 6: Pricing by Value

Campaign Day 6
Day 6: Pricing by Value - Build in Public Campaign by Mehran Shahmiri in Kashmir

The difference between a ₹10,000 project and a ₹1,00,000 project is not the code. It's this.

Most business owners think software is priced by complexity.

It isn't. It's priced by the value of the problem it solves.

Here's the clearest example I know:

Client A calls and says: "I need a website."

Client B calls and says: "My field engineers spend 3 hours a day on paperwork. I need that gone."

Same developer. Same technical effort. Completely different project value.

Because Client B understands what the problem is actually costing them.

Let's do the math Client B did:

  • → 4 executives × 3 hours/day on manual paperwork
  • → That's 12 executive-hours lost every single day
  • → At even ₹200/hour fully loaded cost, that's ₹2,400/day
  • → ₹72,000/month. Every month. Just gone.

A ₹60,000 software project that eliminates that pays for itself in 13 days.

That's not an expense. That's the highest-ROI investment that business makes all year.

This is the conversation I have with every client before we discuss price at OpenLoop.

Not "what do you want built" but "what is this problem costing you right now?"

Once you answer that honestly, the budget conversation becomes very simple.

If you're a business owner sitting on a process that your team works around every day, manual, slow, error-prone, I'd genuinely like to understand it.

DM me. No pitch, no pressure. Just that one conversation.

Day 6 of my 30-day build-in-public series, sharing what I'm building at ViberNet and OpenLoop every single day.

Marketer's tip of the day: Never sell the product. Sell the cost of not having it.

Most buyers already feel the pain, they just haven't quantified it. When you do the math for them, you don't need to convince anyone of anything.

The numbers close the deal. You just have to surface them.
OpenLoop CustomSoftware BusinessROI SoftwareDevelopment BuildInPublic SoftwareAgency