Spring in Kashmir - Build in Public Campaign by Mehran Shahmiri in Kashmir
Campaign

Spring 2026.

30 Days Build-in-Public Campaign.

Top Takeaways

Day 26: Operational Complexity

Campaign Day 26

If your business has real operational complexity, this post is for you.
A direct conversation about what we do at Open Loop and who we do it for.

We build operational software for businesses that have outgrown their current tools.

Not websites. Not apps for the sake of apps.

The system that replaces the WhatsApp group running your operations. The database that replaces the Excel sheet three people are editing simultaneously. The portal that replaces the manual process your best employee does from memory because nothing exists anywhere else.

We've built:

  • → A full ISP management stack, billing, RADIUS, onboarding, OLT monitoring, customer app, franchise management
  • → Customer portals with integrated payment flows
  • → Enterprise platforms with GPS tracking, asset management, HR systems
  • → Automation that eliminates hours of daily manual work permanently

Everything we sell, we've already built and even run ourselves at ViberNet.

That's the difference. We don't guess what operational software needs to do. We operate it every single day.

Who this is for:
A business owner or operations manager whose team is working around broken processes daily. Someone open to investing $$$ if the ROI makes sense. Someone ready to move in the next 60 days.

Who this is not for:
Anyone looking for the cheapest option. Anyone without a defined problem. Anyone who wants a website.

If that's you, I'd like to talk.

Not a sales call. A straight conversation about your problem and whether software solves it.

DM me or write to ms@openloop.in

Day 26 of my 30-day build-in-public series.

Marketer's tip of the day: The most effective sales content is ruthlessly specific about who it's for and who it isn't.

Trying to appeal to everyone is the fastest way to appeal to no one.

Say exactly who you want. The right people will find you. The wrong ones will filter themselves out.

That's not exclusion. That's efficiency.
OpenLoop CustomSoftware BusinessAutomation BuildInPublic SoftwareAgency Founder