Spring in Kashmir - Build in Public Campaign by Mehran Shahmiri in Kashmir
Campaign

Spring 2026.

30 Days Build-in-Public Campaign.

Top Takeaways

Relevance is the Only Metric that Pays

Specific, relevant posts turned curious followers into loyal ones. Big numbers did not.

From Day 2

Software Must Be Born from Operations

No off-the-shelf software understood how an ISP in Kashmir works, so I built it while running the business.

From Day 1

Honesty is a Strategy

Saying when not to buy from you builds more trust than saying yes to everything.

From Day 8

Day 17: The WhatsApp Problem

Campaign Day 17

If your business runs on WhatsApp groups and Excel sheets, you don't have an operations problem. You have a software problem.

And it's costing you more than you think.

Every message that should be a workflow. Every spreadsheet that should be a database. Every “please check the group” that should be an automated alert.

It adds up.

Not in a way that shows up on a balance sheet. In a way that shows up in missed renewals, slow decisions, staff doing work that a system should be doing, and customers who fall through the cracks because nobody got the notification.

The businesses I've worked with didn't know how much it was costing them until we mapped it out. The number is always uncomfortable.

The fix is almost never complicated. It's just software that understands how your business actually works, not a generic tool you're hacking to fit.

That's what we build at OpenLoop.

If you're running a business on WhatsApp and Excel and you've been thinking “there has to be a better way”, there is.

DM me. Let's map it out together. No obligation, just clarity.

Day 17 of my 30-day build-in-public series.

Marketer's tip of the day: The best client attraction content doesn't describe your service. It describes your client's Tuesday morning so accurately that they feel understood before you've said a single word about what you do.

Empathy before offer. Always.
OpenLoop CustomSoftware BusinessAutomation BuildInPublic SMB Founder
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